People Mover Public Communications
I worked with the public communications director at the Municipal Transportation Department to provide concept, design, and production of public communications campaigns in print and online media. The contract was renewed yearly for the maximum three-year term.
Under the U-Pass program, all University of Alaska students, teachers, and staff enjoy free transportation on the People Mover system. To increase awareness and ridership under the U-Pass program, I provided concept, copywriting, and design of a print campaign that ran in The Northern Light, the student-run newspaper of UAA.
Reason to Ride Bus Signs
I provided concept, design, and production for the Reason to Ride public communication campaigns. The campaigns deployed billboards on bus exteriors to promote a variety of People Mover programs to boost ridership. The two examples shown here are the Travel Training and Trip Planning classes, and the U-Pass program offering free transportation for university faculty, staff, and students.